In recognition of Mental Health awareness month, students from CIA (College Influencer Agency) have created the DANCE YOUR SOCKS OFF CHALLENGE to raise awareness and support for mental health.

To kickstart their efforts, apparel company Pair of Thieves has joined the students mission by committing the first $50,000 to Bring Change 2 Mind (a non-profit organization dedicated to encouraging dialogue about Mental Health).

Take the Challenge



Post a Video

on TikTok or Instagram “Dancing Your Socks Off” Make sure your socks are visible!



Nominate a friend(s)

by calling them out & tagging them in the video to keep the challenge going.




For each video posted with the hashtag #DanceYourSocksOffChallenge, a $5 donation will be made on your behalf to Bring Change 2 Mind from Pair of Thieves (FIRST $50,000).


Play Video


Actor and Advocate Glenn Close Co-Founded Bring Change to Mind in 2010 to end the stigma and discrimination surrounding mental illness. The idea for the organization resulted from Ms. Close’s first-hand observation of the struggles with mental illness within her own family. BC2M works to normalize mental health conversations through Public Service Announcements andthrough an evidence-based program, BC2M High School.  These student-led high school clubs provide a space for educated conversation, changing perceptions, and demystifying a topic that affects so many young individuals. BC2M provides teens with a platform to share their thoughts around mental health and allows them the freedom and initiative to learn, educate, and raise awareness within their clubs and beyond.

LA-based brand Pair of Thieves was founded in 2012 by childhood friends Alan Stuart, Cash Warren and David Ehrenberg. Originally created as a sock company, the brand has expanded to men’s underwear and undershirts, bringing customers high-quality basics at an affordable price. Their products not only feature unique styles and designs, but are made of quick-drying, high-performance fabrics allowing for breathability, moisture wicking and Swass-free comfort. Since inception, Pair of Thieves has donated millions of pairs of socks to those in need. Pair of Thieves apparel can be found on their website.

Specializing in Gen Z marketing and programming, CIA (College Influencer Agency) connects students and brands through meaningful experiences that create lasting impressions. The pulse of the company is fueled by its nationwide network of student influencers. For more info, visit

We’re calling on additional companies to step up and join our mission to raise support for mental health. Please contact us below for more info.

Contact US